The Packaged Deal

Overview
In collaboration with Office of Awesome, Industry of Hues developed and evolved the visual identity for The Packaged Deal, the world's leading softball clinic. Founded by four elite athletes, the brand focuses on empowering young girls through competitive sport and life-skill mentorship.

Challenge
The brand required a transition from a startup identity to a sophisticated system capable of supporting high-volume seasonal campaigns. The design had to maintain a balance between elite athletic performance and a trustworthy, empowering message while integrating with major partners.

Solutions
A dynamic framework was created to support four seasonal campaigns annually, spanning digital design, social media, and apparel. This included a strategic co-branded identity for a partnership with Nike and environmental creative for premier events at venues like the Dallas Cowboys AT&T Stadium.