TEDx San Diego

Overview
Industry of Hues™ donated creative services to TEDxSanDiego for their sold out Age of Magic event. In collaboration with the event team, we developed the full campaign identity and environmental design for 1,300 attendees at Copley Symphony Hall.

Challenge
The goal was to drive ticket sales and build anticipation through a cohesive visual system across a massive range of touch points. The design needed to translate a complex theme into a functional system that worked for both digital promotion and large-scale physical spaces.

Solutions
The project delivered a comprehensive suite of assets including stage graphics, speaker photography, and wayfinding signage. Through art direction for animations and all print collateral, the result was a seamless and immersive brand experience from initial promotion to the final presentation.