Medium

Overview
IOH™ was approached by Medium Photo, a nonprofit organization centered around educational workshops and an annual festival featuring artist lectures and a portfolio review each spring, to design the core promotional graphic for its upcoming annual festival.

Challenge
Utilize the client’s suggested style inspired by classic rock poster design while presenting the festival’s content-forward information clearly. The piece needed to be eye-catching and memorable, serving not only as advertising but also as a limited-edition keepsake.

Solutions
We leaned into expressive typography and robust brand colors to create a vibrant flow of content. Letterpress production elevated the value of the piece and added a tactile quality that reinforced its collectible nature.