Mattel

Overview
In collaboration with lead copywriter Mugs Cahill, Alexis Campanis developed a series of creative concepts for the internal team at Mattel. The project focused on market trends and social cues to create relevant, high-impact scripts and storyboard direction for animation.

Challenge
The goal was to pitch a concept that resonated with modern social trends while staying true to the Mattel brand. This required translating abstract market research into specific language and visual sequences that could be easily interpreted by artists and animators.

Solutions
A strategic conceptual direction was established, leading to the creation of finalized scripts and creative direction for detailed storyboards. Through direct art direction of the boards and close coordination with the animation team, the vision was successfully delivered from initial pitch to a polished, final piece.