Jen Schro Catching

Overview
The creative collaboration between Industry of Hues and Jen Schro Catching was in effect for over three years, originating with strategy consultants, Office of Awesome on brand and identity and then transitioning into more comprehensive design projects that supported yearly retreats and ongoing growth and product developments between Jen Schro Catching and Easton athletic gear.

Challenge
With her mission to develop and support girls as they pursue softball and grow into powerful athletes and women, how can we balance bold and sporty without coming across as overly feminine.

Solutions
An enormous emphasis was placed on social media and digital design, as well as print and experiential design embraced by her young athletes during events.