Disney Store Holiday

Overview
Part of the team that developed brand and image concepts for consideration. Responsibilities included photo direction, video direction, in-store and online asset creation and composing imagery for e-commerce needs utilizing color correction, compositing, photo selection, and overall production skills. With creative direction and branded vector character art provided from the internal creative team at Disney Store, a fully-integrated campaign direction was then developed. This included overall art direction, narrative, copy, photo direction, video direction, animation direction, and casting. Once the campaign assets were fully identified, additional creative was provided for the print portion of in-store brick and mortar, as well as, multiple digital platforms.

Challenge
Maintaining brand and franchise cohesion across multiple campaigns.

Solutions
Marketing and sales-focused messaging and design was driven by the agenda for DisneyStore.com’s week-long holiday promotional event. This included an epic CyberMonday feature. Video components were utilized in Times Square at Disney Store, NYC.