Backyard Footwear

Overview
Working with an existing logo, we embraced the creation of original photography and a total revamp on color palette, graphic elements, messaging, and typography to provide an edge to this more classic brand and product design. Marketing materials included line sheets, brochure, postcards, social media, and a website redesign.

Challenge
How to take a very Scandinavian shoe style, based on a popular European sport (badminton) and sell it to a US audience. Even the word, Backyard,has a different meaning in Denmark; referring to a courtyard or paved area behind a building.

Solutions
All trade show graphics and staging were then developed and set up by our team at the show. We gained exposure through design at the show and were awarded for the booth display design. Multiple publications also promoted the brand with a featured emphasis on the new photography direction.