1UpSolar

Overview
When an entrepreneurial group approached us about a hip way to sell solar, as well as create awareness of environmental issues and untapped customer savings at the same time, we were all about it.

Challenge
How to take complex technical and financial information and make it not just digestible, but palatable to the residential market; in essence, how to help 1Up stand out in a crowded field and look like the coolest option in town.

Solutions
Our process together began with research of the current marketplace and evolved into a full branding initiative encompassing identity design, messaging, marketing pieces, apparel, trade show displays, website development, video, social media strategy and on-going innovative ideation to continue the mission of giving solar a competitive, unique, and approachable edge.